© Vessel Creative ltd 2020

Tcha is on a mission to revolutionise the way the UK views cold tea.

A chilled tea that’s both good for people + planet
A functional soft drink made with real tea, natural flavours and vitamins
A vitamin fuelled ready to drink chilled tea

tcha is a purpose driven start up blending innovation, key consumer research and expert knowledge to create functional, tea based soft drinks.

It all started with Matt, a classically trained, award winning chef with notches on his knives from the likes of Gordon Ramsay and Laurence Keogh. In recent years Matt had swapped the heat of the kitchen for the science of NPD putting his culinary skills to good use developing beverages for brands such as Coca-Cola, Fanta, Tango and Robinsons. Developing some tea based beverages for the continent sparked Matt’s interest – he was curious as to why iced tea seemed so popular in many countries and yet here in the UK it was a bit of a damp squib.

So he started playing with some recipes….

….and roped in strategic marketer Ruth to help. Ruth worked almost as emphatically as a googlebot scouring reams of research to identify the detail to turn Matt’s curiosity in to a viable business proposition.

It was soon Ruth’s turn with the rope and she lassoed vessel Creative to help delvelop teh brand look and feel. Between the trio a strong, future brand started to form and 87 recipes later, awaken, the first product was ready to go to market.

Now having soft launched tcha and secured a national scale listing with Holland & Barrett the team are confident in the businesses’ proposition and are seeking investment to help take it to the next stage.